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Bio

​As a seasoned multicultural marketing expert, passionate advocate for diversity representation, and accomplished business leader, I have dedicated my career to bridging cultural divides and empowering ethnic minorities. With over 20 years of experience in marketing, I have established myself as a trusted authority in multicultural marketing.

 

Born in France to an Indian immigrant family, my global perspective was shaped early. I graduated with a degree in International Management from ESSEC Business School in Paris and earned my MBA from the University of Colorado, Denver. Fluent in four languages, I have navigated diverse markets with ease.

 

My professional journey spans marketing roles at Essilor, Raheja Group, Merrill Lynch and DISH Network, across France, Germany, India, and the U.S. However, my true impact began with founding MIKADO International, a pioneering multicultural marketing agency.

 

Under my leadership, MIKADO has achieved remarkable success, becoming a diversity-certified, women and minority-owned agency, and ranking among Inc. 5000's Fastest-Growing Private Companies in America in 2024.​​

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My expertise encompasses:

  • Multicultural marketing strategy and execution

  • Business growth and expansion

  • Small business leadership and marketing​
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Throughout my career, I have partnered with renowned brands across various sectors to develop impactful multicultural marketing strategies. Notable clients include Unilever, Knorr, Lipton, Pears, and Brooke Bond in consumer goods, as well as Tanishq in jewelry, Air India in travel, Xoom.com and TechCU in financial services, and Comcast and Sling in telecommunications.​

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As a passionate advocate for multiculturalism, I continue to drive change and break barriers.

Awards & Achievements

  • Women of Influence Award - Small Business - RISE Collaborative; 2020

  • 100 Outstanding Asian American leaders - USPAAC; 2019​​

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  • Inc. 5000 Fastest-Growing Private Companies in America - Inc. Magazine; 2024

  • Disruptor of the year - Business Award - Denver Metro Chamber of Commerce; 2022

  • Top 100 Women-owned businesses in Colorado - Colorado Biz Magazine; 2016 - 2024

  • Top 200 Small Businesses in Colorado - Colorado Biz Magazine; 2016 - 2021

  • 100 Fastest growing Asian American businesses - USPAAC; 2018

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© 2025 by Sandrine Vohra.

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